Our Solution

StraightUp turns posture from a hidden risk into something you can actively manage every day. Using motion data and smart algorithms, our solution recognizes unhealthy forward head posture in real time and provides gentle, timely cues to help you realign.

Instead of one-off advice or occasional exercises, StraightUp embeds posture coaching into your daily routine – at your desk, on the train, or on the sofa. Short, personalized “micro-corrections” throughout the day help reduce strain on the neck, support healthier ergonomics and may lower the long-term risk of pain and degeneration.

All of this happens quietly in the background, so you can focus on your work and life while StraightUp looks after your posture.